Wistra Ring

For over 25 years, we've built our company through the warm and personable relationships we have with our customers. When you call us during our business hours, you will never be recorded for "quality assurance." And during the day, you will almost always get to talk directly with Cinema, our Production Coordinator who has been with us for many years; or with Marc, one of our owners.

As a small business of just six people, we all take a lot of pride in helping you find exactly what you want — especially in the custom jewelry design process, which is much of what we do. We offer personal attention and accountability that only a well-established small studio can provide.

If you’re still wondering how we treat our customers, check out our Google reviews.

Rings, bracelets, or necklace chains can be resized for free within 30 days of purchase. Simply send back the item with your receipt and a note explaining what you'd like us to alter. Here’s our shipping address.

We have attempted to work for years with Fairtrade International as a commercial liaison to create a viable commercial program that would build the movement. Because of major interests that oppose such a move (while claiming to support it), we are still the only certified Fairtrade Gold jeweler in the USA.

We have been active in these issues for over 15 years; from founding Fair Jewelry Action, the first ethical jewelry blog that evolved into a human rights and environmental justice network, to running numerous campaigns to the public and jewelry trade promoting environmental justice and human rights. Most recently we published the Ethical Jewelry Exposé and published several feature articles in Jewellery Business Magazine.

In our own bio-region, we initiated and co-led a campaign to successfully block a gold mine south of our Santa Fe home and remain active on local boards to preserve Santa Fe and surrounding regions from drilling and mining.