Custom Jewelry Design Process

Custom Jewelry Design Process

Author: Marc Choyt | Friday, February 12, 2021


Over the past twenty-five years, we have developed a collaborative custom jewelry design process to produce a talismanic ring or expression of artisan jewelry just for you. This post will explain how we can work together, step by step.

*Be sure to check out our 130+ Five Star Google Reviews! Then, to get started, give us a call at 888-733-5238, email Marc (at), or leave your comment at the bottom of this article!


Your Custom Jewelry Design Process Begins with a Creative Spark

When you envision this piece of jewelry, what do you see? Is it a fully fleshed-out idea, or a vague image shimmering on the horizon? Take your time with it. Remember the intimate symbolism of jewelry. This is something you’re going to wear on your body, to remind you of who you are, and guide you toward your fullest potential. It’s living life to its fullest, a celebration of the gift of today.

If you have a design in mind, and want to share a drawing or photo, that’s a great place to start. If it’s just a concept in your mind’s eye, fret not. That’s what we’re here for!

Either way, you can get started by filling out the form on our Custom Design Page.

Diving in

Typically, we start with a two-dimensional design illustration. Depending on the job, it may be either a simple hand drawing or an Illustrator document giving precise dimensions. Once we’ve worked through the details, we'll forward it on for your review—and, if necessary, suggestions and revisions. 


Send us a sketch of the custom jewelry design you're looking for, and we'll help make it a reality! Here, a drawing of a Unitarian Universalist Chalice — which we used to create a custom Chalice pendant.

The initial sketch of a custom Chalice Pendant we created for our friend, a Unitarian Universalist (UU) minister.


After you approve the schematics, we may need to translate the design to a 3-D rendering. We'll email this to you—and again, you’ll have a chance to review and modify, should you wish. 

Once this step is complete, one of our master jewelers may go directly into making the design, by hand, in our studio

In other cases, we'll create wax models, and may in some instances send one to you. This is particularly true with intricate custom rings, where we want to be 100% sure that you like both the design and feel before we begin sculpting it in metal. We can still make adjustments at this time—and if necessary, create new wax models.  


This custom Unitarian Universalist Chalice pendant was made using fair trade gold, and features our signature Bee design on the back.


Here's the Chalice Pendant in its completed form. To the back we added a UU symbol, as well our signature Bee design. Made using Fair Trade Gold.


Timeframe and Pricing of Custom Jewelry

Cost depends on a number of factors: materials used, the complexity of the design, and the back-and-forth of the design process itself.

Timing is determined largely by the number of steps involved with the project and how quickly we can move through the processes. If this is for a wedding, it's best you give us plenty of time before the Big Day to get the rings exactly as you want them. 

We’ll be able to give you some idea of both cost and timing when we begin the project. But here are some general guidelines you can keep in mind:   


Simple Custom

This involves minor modifications to a product within our existing line of jewelry. We can substitute gemstones not offered online, or even use your own gems. We can vary metal choices, making a design that is silver into gold or platinum. (Keep in mind the options of 14K or 18K Yellow, White, or Rose Gold!)

This type of custom request adds little or no extra time to production. Upcharge, if any, is primarily determined by changes in material.

This hammered ring is a custom variation of our Hammered River Ring, shown here with added diamonds.

To create this custom wedding ring, we added a customer's own Diamonds to our Hammered River Ring design.


Moderate Custom

With moderate custom processes, we are making changes to the original design of the piece. We can vary the width of a pendant or ring by changing its borders. We can make a particular pattern larger or smaller. We can make a piece heavier, or take one pattern that you like from a particular pendant and move it to another.

We can also change clasps or ring mounts, add or subtract lengths from different chains, or make something extra-large or extra-small within our existing line. Sometimes these changes are relatively simple, but other times we will be creating drawings for collaboration. These types of custom changes can add time to the project. Depending upon whether or not we have to create drawings, we may require a small down payment—which will be applied to the cost of the piece.


These custom earrings are a variation on our Cascade Earrings. We substituted diamonds for garnets, and crafted custom gold mounts.

These custom earrings are a variation on our Cascade Earrings. In place of the garnets we typically use, we substitued a customer's own diamonds. We also created custom gold mounts for these stones.


Full Custom

This process involves making something entirely original from your own idea. It starts simply with you sending us a drawing or a concept. We will discuss it with you, and talk about timing and options. Once we agree to move forward, we may require a non-refundable down payment. Once the design is approved, we will ask for a further deposit or full payment.

This custom snake ring, made at a customer's request, is just one example of our capacity as custom jewelers! This custom ring features diamond and sapphire.

A custom Snake Ring we designed for a customer. For this project we used recycled diamonds, as well as ethically-sourced sapphires, which are traceable to a small-scale mine in Sri Lanka.


In sum…

Our step-by-step custom design process outlined above guarantees you a piece of jewelry you’ll cherish for year to come. Once a custom design is approved for fabrication, it is non-refundable. Exchanges are sometimes possible, at our discretion.

***Psst...Looking for some Custom Jewelry Design Ideas? Check out our Pinterest board!


As artisan makers, we at Reflective Jewelry lover bringing your custom jewelry, custom wedding ring, and custom engagement ring ideas to life!

Above: The making of a Custom Engagement Ring from Reflective Jewelry!


Marc Choyt is president of Reflective Jewelry, a designer jewelry company founded in 1995. He pioneered the ethical sourcing movement in North America and is also the only certified Fairtrade Gold jeweler in the United States. Choyt’s company was named Santa Fe New Mexico’s Green Business of the Year in 2019, and he has been honored with several awards for his efforts to support ethical jewelry. His ebook, Ethical Jewelry Exposé: Lies, Damn Lies and Conflict Free Diamonds, is available online. Choyt can be reached on Twitter at @Circlemanifesto or by email at marc(at)

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Comments ( 9)

Posted by: Trip Branham on Nov 03, 2019
Want to discuss a custom design . Trip 210.913.3366
Posted by: Marc Choyt on Nov 04, 2019
Definitely-- looking forward to talking!
Posted by: Marc Choyt on Aug 08, 2020
Happy to have made your ring, Trip!
Posted by: Marc Choyt on Aug 08, 2020
Hi Keith, Possibly. It really depends upon what design you want. Feel free to email me at Marc (at)
Posted by: Keith Cordaro on Aug 08, 2020
Hi I have vintage silver coin concho belt I want to make a necklace and bracelet is that possible?
Posted by: Marc Choyt on Aug 14, 2020
We might be able to do it. I just have to see what you have and what you'd like us to make.
Posted by: Keith Cordaro on Aug 13, 2020
Hello I have a silver coin concho belt I'd like made into a necklace and bracelet is that possible?
Posted by: Marc Choyt on Aug 14, 2020
Please contact me and we can determine what options are available.
Posted by: Lorilee Faulkner on Dec 26, 2020
Hello, I'd like to weld my wedding band (10K) and engagement ring (14K) so they can be one ring. They're yellow gold. I would like to keep the design of the engagement ring exactly the same.

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