Our Activist Company

True compassion is more than flinging a coin to a beggar;
it comes to see that an edifice which produces beggars needs restructuring." —Dr. Martin Luther King Jr.

Real ethical jewelry sourcing empowers people of the land to control and fully benefit from their resources, creating sustainable local economies.

Our Vision

Ethical Jewelry Manifesto

An ethical jewelry movement focused on small-scale producer communities where the People of the Land control the resources of the land.

How We’re Giving 20% Back

We give 20% of our sales to human rights, educational, arts and environmental justice orgs around the nation. Your favorite can take part too.

Our Activist Writings

Ethical Jewelry Exposé

Our 45,000 word investigative journalistic piece describes how even “ethical”-branded jewelers hide crimes in plain sight, re-packaging the status quo as "responsible."

Parable of the Pure Water People

A story about mining and jewelry sourcing that serves as a central parable for the Exposé, followed by an introduction to the plight of the small-scale artisan miner and a definition of responsible/ethical jewelry.

Boycott Conflict Free Diamonds

"Conflict free diamonds" = Black African Lives Don't Matter. Yup! Kill 3.7 million and invent a "conflict free diamond" cover-up business as usual narrative that even "ethical" jewelers have adopted. We call for the boycott of conflict free diamonds.

The Recycled Gold Lie

What started out as solution with the No Dirty Gold Campaign back in 2007 has become the biggest obstacle to a viable ethical jewelry movement. recycled gold, compared to Fairtrade Gold, frankly, sucks!

Brilliant Earth Exposé

Unfortunately, this massive corporation which controls the current "ethical jewelry" ("Beyond Conflict Free") narrative is not what they seem.

Fair Jewelry Action

We launched the first ever ethical jewelry blog in 2007. For years it was an industry watchdog, launching social justice, indigenous mining and fair trade campaigns.

Featured Podcasts and Publications

— As part of our Activism and greater mission to spread awareness of ethical jewelry sourcing, Reflective Jewelry President Marc Choyt often writes freelance articles for trade magazines and appears on podcasts.

Our Ethical Jewelry Sourcing

Hear from Tina Mwasha

Mwasha, Tanzania’s first female mineral processing engineer, speaks to why she's dedicated to assisting small-scale gold miners through Fairtrade Gold.

Only US Fairtrade Gold Jeweler

Since 2015, we have been the only Fairtrade Gold jeweler in the entire US, though in England, there are over 250.

What Makes an Ethical Gem Ethical

Over 70% of colored gemstones come from small-scale miners, who often live in exploited, impoverished conditions. With the right support from jewelers, these communities can benefit from an emerging ethical gemstone movement.

Our Ethical Diamond Sources

We source diamonds from three different sources: Canadian mined, lab grown, and recycled. Each has its benefits and drawbacks, ethically-speaking.

Our Story

A Reflective Jewelry Biography

A partnership of two world travelers, counter-cultural environmentalists, and activists hasn't been an easy path!

Santa Fe's Green Biz of the Year

Santa Fe, NM is a very green city with hoards of green businesses. Yet our city honors us, a jewelry company(!), with this prestigious community award.

Only Fairtrade Gold Jeweler in the USA 
since 2015

Santa Fe, NM Green Business of the Year

Catalyzing the Ethical Jewelry Movement

Winner of MJSA Responsibly Sourced Design Challenge

Founder of First-Ever Ethical Jewelry Blog

Collaborators of USAID Zahabu Safi (Clean Gold) Project