Reflective Jewelry Named Santa Fe Green Business of the Year
FOR IMMEDIATE RELEASE
June 19, 2025
Santa Fe, NM — Reflective Jewelry, a small artisan jewelry studio nestled in Santa Fe’s Baca Street Arts District, has been named the 2025 Santa Fe Green Business of the Year by the Santa Fe Chamber of Commerce. This prestigious honor highlights the company’s exceptional commitment to environmental justice in an industry known for its abusive practices.
“It’s a tremendous honor, especially in a city filled with incredible green businesses,” said Kyle Abraham Bi, Owner and CEO of Reflective Jewelry. “And for a jeweler to receive this award — given how dirty our industry is — makes this recognition even more meaningful.”
Founded in 1995, Reflective Jewelry has been the first and only Fairtrade Gold jeweler in the United States since 2015. In 2024, the company became the first jeweler in the world to use Society Artisanal mercury-free artisanal gold from the Democratic Republic of Congo — a groundbreaking initiative representing over seven years of development and $15 million in USAID funding.
Since their early days pioneering ethical jewelry in the mid-2000s, Reflective Jewelry has been an outspoken advocate of environmental, social, and racial justice — writing for trade press and appearing on podcasts, founding the first-ever ethical jewelry blog, crafting a 40,000 word Ethical Jewelry Exposé, and always aiming to help consumers “cut through the BS.”
Taken by Bi during a 2021 trip, this photo shows a small-scale gold miner in the Democratic Republic of Congo.
Said Bi, “If you’re looking to buy an ethical wedding or engagement ring today, you’re going to be exposed to a lot of greenwashing. You’ll encounter false claims, you might even be outright lied to.
“Unfortunately, this means even you — the consumer wishing to build the foundation of your marriage on a ring that actually, verifiably made the world a better place — are very likely to get looped into perpetuating the same status quo that the industry fights so hard to maintain.”
“There is another way,” Bi stresses, “But it starts with awareness.”
Aside from its advocacy, and providing its customers the most ethical precious metals and gemstones available, Reflective Jewelry also actively chooses to sweat the “small” stuff.
Over the past three decades, they’ve poured research into nearly every level of their operations — from the tree-free printer paper and plastic-free pens in their gallery, to the biodegradable cellophane bags and post-consumer materials used for packaging, to the eco-friendly chemical alternatives used for manufacturing processes and for cleaning the shop.
What was once a concrete slab now boasts a bountiful xeriscape garden fed by rainwater from the roof, while a second pollinator garden was recently added in back of the building. Employees even collect compost in the shared kitchen, which Bi himself brings home for his garden.
“It’s essential that we do what we can to live out our commitments,” says Bi. “It doesn’t matter that we’re a small company awash in the seas of a 400-billion dollar global industry. Every single ring we create makes the world that much more beautiful, and that much better to live in.”
For media inquiries, contact Kyle Abraham Bi — kyle (at) reflectivejewelry.com.
Kyle Abraham Bi, Owner and CEO of Reflective Jewelry, was an inaugural recipient of the Black in Jewelry Coalition x GIA Distance Education Scholarship — as well as a signatory of 2020’s BIPOC Open Letter to the jewelry industry. He has functioned as a representative for North American jewelers to the USAID Zahabu Safi (Clean Gold) Project, appeared as a featured speaker at the Chicago Responsible Jewelry Conference, and is a regular feature writer for Jewellery Business Magazine. He serves on both Ethical Metalsmiths’ Advisory Council and Action Coalition, and is an Editor and Author for their blog The Source. Kyle holds a BA from Brown University in Contemplative Studies, and is a Graduate Gemologist. He can be reached at kyle (at) reflectivejewelry.com.